Business owners are always looking for new and interesting ways to promote their brand and products. They use the latest marketing techniques and tools to get the results they need so it’s not really surprising that they’re sceptical about older techniques. Promotional mugs and other such items are an older form of marketing that have been around for several decades now. Many business owners wonder if they’re now obsolete and a waste of money. At Ezy Mugs, we encourage customers to take consider their effectiveness because just because a marketing strategy is old doesn’t mean it no longer works.
Unique Form of Marketing
Most of the marketing strategies are in-your-face and disruptive and they don’t offer your target audience much benefit or utility. They also have temporary and limited influence and are easy to ignore. Promotional mugs are different because:
- The effect is very subtle and not disruptive. People who receive and use the mugs are exposed to your brand name and logo and their subconscious mind registers them even if they don’t actively notice them.
- This is a one-time investment that lasts for a very long time. You won’t have to pay for clicks or air time constantly to keep your brand name visible. It helps that these mugs are very affordable and durable so your return on investment is quite high.
- The promotional mugs are actually quite useful. People can use them to drink coffee or tea, or as desk accessories and pen holders. Because these mugs are useful, they’re rarely thrown away so your logo and company name gets the exposure it needs.
- Promotional mugs are easy and quick to order. You just need to visit the website, choose the mug style, upload the logo and design, and place your order. The mugs would be delivered directly to your doorstep in a matter of days.
Are they Worth the Expense?
Business owners often want to save money wherever they can, but some investments are worth the added expense. Promotional mugs are still relevant because unlike other promotional material, they’re substantial and useful. They’re still very effective, which is why many major brands and corporations still invest considerable amount of money in mugs and other such promotional materials. They’re a good idea for big and small businesses so if you’re looking for something effective and affordable, promotional mugs should do the trick. You just need to make sure the quality of the product you distribute is good and your logo or company name is clearly printed on it.
If you want to give our promotional mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.