Coffee shops are very popular and people often spend several hours in them. This is a thriving but very crowded industry and chain stores dominate the sphere. If you’ve just set up a new coffee shop, you need to stand out and draw customers away from other well-established, global brands and that’s not easy. Your branding efforts should be thorough and efficient and you need to make sure your logo and company names are very visible. At Ezy Mugs, we recommend you get personalised coffee mugs for your business. Here are some tips that can help:
- Create a Great Logo
If you want your coffee shop to stand out, you need to have a cool and hip logo that fits into the vibe of your store. Your logo should be simple, straightforward, and memorable to get the best results. Many business owners use free online logo creation tools in order to save some money on logo design and that’s a mistake. It’s a good idea to invest some money in your branding efforts to ensure your logo and company design stands out. You should also keep in mind that your logo would be printed on many different surfaces like personalised coffee mugs, paper towels, cafe walls, doors, packaging, etc. The design should be flexible and versatile enough to support all of this.
- Buy Durable Mugs
You need to purchase durable coffee mugs to ensure they withstand rough handling. Cheap mugs made for personal use aren’t very resilient and would crack under commercial environments. It’s a good idea purchase a small order and test the mugs out before you commit and place a large order for your entire coffee shop. This might increase the initial expense a little, but you’ll experience great benefits over the long run.
- Buy More than You Need
Accidents can happen and mugs can break so it’s always a good idea to purchase more than you need. For example, if you thing you’ll need 50 personalised coffee mugs for your establishment, purchase a 100. Mugs aren’t perishable and are usually small enough that you can stack and store them in some corner of your office. This way, you won’t run out of mugs during peak business hours, even if some of them break or are damaged.
- Choose Durable Printing Techniques
Your personalised mugs should last for a long time so you need to choose a good printing technique. You can consult with our customer service to get details on our printing techniques and how long you can expect them to last without fading or distortion.
If you want to give our personalised coffee mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.