Branded Mugs and Coffee Mugs are Cool

The new year has began and it is time to start planning for the year ahead. Top of that list would be planning your marketing campaign for the next year. It is important to stay connected with customers especially after they have come back form a long break. They may not necessary forget who you are is that short period but definitely it is good to give branded mugs as reminder that you are there.

That is why promotional products are such a valuable tool to have in your marketing arsenal. Promotional products give you a chance to get the ball rolling with all the years business relationships. One of the greatest promotional products of all time is the branded mug. Branded mugs are a proven promotional product which have stood the test of time.

When you think coffee mugs you might think of them as a winter promotional item. Nothing could be further from the truth. Coffee mugs are a year round corporate gift that keeps on giving. Coffee mugs have been around ever since people have been drinking coffee so they have historic significance. They are also one of the first branded products to come into existence.

Indeed branded mugs are up there with branded caps and branded pens when it comes to promotional products. Branded coffee mugs are still one of the most sort after promotional items in the industry. New hot items always come along, such as the flash drive, but coffee mugs never go out of fashion.

Ezy Mugs is a premium supplier of promotional mugs, cups and other promotional items. Ezy Mugs is a subsidiary of Brand Republic which is one of Australia’s most trusted brands when it comes to promotional products.

Branded Mugs

Branded Mugs

Mug Printing Your Custom Printed Mugs

Custom Mug Printing

Promo is a funny business. Not “ha ha” funny but more “Ha” funny with a capital “H” and and extended “aaa”. The reason for that is because just when you think you know it all you find out that there are still things that you did not know. With custom mug printing it is not a laughing matter. More on that later.

After all with tens of thousands of products how could you possible know everything there is to know about promotional products. You would have to be some kind of professor or sage to know absolutely everything. Even though I must admit I have come across some people in the industry that know a lot about the subject.

Take custom mug printing and all in entails. One would think that it is a simple concept with simple solutions. In some cases it may very well be a simple solution. Maybe the customer is using a simple can mug, one of the most common coffee mugs on the market. Then they want to print a one colour print on the front of the mug.

You see something like that is the easiest think in the world to achieve. It is such a simple task that you would expect almost anyone in the corporate gifts industry to success. That would be a fair call because in the community of custom mug printing it really is a task without major complications

 Mug Printing Methods

There are indeed a number of mug printing methods available that are worthwhile knowing about if you plan on doing some mug printing of your own. You see mug printing, whilst an art in itself, is not that complicated. If fact if you know what you’re dealing with it can be, on the one hand, quite simple, and on the other hand also invigorating. The most important thing to know about custom mug printing before you embark on a mug printing adventure is:

  • What kind of mug do you need. Simple can mug or a flare mug etc.
  • The logo that you want to print on the coffee mug.
  • What you want to achieve with your logo print on the mug.

Once all of the above is understood then it becomes all the more easier to understand what needs to be and done how.

Long Logos

Take long logos. Sometimes companies either have a really long logo which can simply be printed straight onto the coffee mug. With this kind of logo a simple pad print just won’t work. So what do you do? You go for the wrap around print. With the wrap around print you are basically able to print a logo or message right around the mug. When you first see it you will wonder how it was ever possible. But when you look at how it is done the simplicity becomes apparent and you understand how if was possible to achieve such a print on a coffee mug.

 Colourful Logos or Photos

Some times people have really colourful logos that they want to print or a photo. Whilst you might think that it is the same method for both it really isn’t. If you want to print a colourful logo or a logo with a gradient on a promotional coffee mug then you need to use sublimation print. Sublimation print pretty much uses a digital printer to print the logo.

If you are looking to print a photo on a mug then it is literally called a “photo mug”. Whilst a photo mug also uses a digital printer of sorts it is a different method. That is because printing a photo requires more sophistication than just printing a few colours.

So when you delve into the world of custom mug printing it is important to understand that there are different mug printing methods. These methods are determines by what you want and how you expect to achieve it. Once you understand this the simple promotional mug or coffee mug will never be the same again.

Custom Mug Printing

Custom Mug Printing

Bone China a Staple of Ceramic Mugs

Bone China coffee mugs are a staple of fine ceramics design. One may ask “What’s the difference between fine and bone china?”, and the answer is very simple, as we filter out the basic misunderstanding about the material.

The answer is cow bone ash and kaolin, a fine clay mineral. A blend of carefully selected materials, the bone china is a true oriental wonder of ceramics. Selecting properly, many prefer the creamy white version opposed to the regular white in fine china. One must pay attention to detail when choosing. Ezymugs offer you the best of the best when it comes to promotional items.

Through a very delicate process by mixing the finely grinded bone ash with the other materials, the texture ends up looking very smooth, while being finished with a very creamy colour. One can tell the difference between fine and bone china when you place the cup under light, to see the texture. Of course, the difference is visible – the bone china has its own distinctive look and feel and reflects more light than the other materials.

That being said, bone china mugs offer you nothing but high quality, exceptional design, with a stylish oriental design, while at the same time granting many choices and ways to place your picture or message on the spacious side of the mug. The extra space means more ideas for promoting a company logo, a quote, message, a picturesque landscape, or a simple “I need coffee” to state the obvious.

This oriental mug can hold 280ml, and boasts a quirky minimal design that goes with every occasion, be it office mugs or ceremonial tea parties. Highly suited for gifting, and giveaways, the classic bone china mugs have a classic design to suit the occasion. The Classic Bone China mugs are great for business meetings and formal occasions. They also fit right at home in domestic environments, restaurants, diners, café’s, bars, night clubs, and many other fine dining establishments that require a more minimalistic approach.

The Classic Bone China promotional mug is also equipped with a very stylish packaging for a pleasant surprise as a gift for your friends and family. Ezymugs will gladly supply gift boxes which go with the Classic Bone China mug. It also comes with many different varieties of colours and textures, depending if you’d like to order it as a gift or for some other promotional occasion.

The Different Custom Mug Printing Techniques

Custom mug printing is a great way to create personalized gifts and promotional items for your business. However, it’s not easy to create a durable print on the mug surface and companies use different techniques to transfer the print onto the slippery, glass like surface of a coffee mug. These printing techniques have their advantages and disadvantages and some techniques cost more than others. Here’s a brief explanation about custom mug printing techniques from Ezy Mugs.
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