Life is better with a coffee cup. For coffee lovers, one mug is not enough. They have two or more; mugs for travel, for favourite movies, at work and a gift you received from someone. In the past few years, reusable coffee cups never go out of style and their sales status either increased or remained the same.
For this reason, many business owners use reusable coffee cups to build brand awareness and reach more audiences. They are available in various designs and they can be personalized with any pictures or messages you prefer.
Furthermore, coffee cups are an ideal gift for a special someone, an excellent collectible item and a perfect reward for employees. You can get it for yourself or a loyal customer. The options are endless.
5 Tips To Use Reusable Coffee Cups For Branding
There are many ways to market a business with reusable coffee cups. These products are budget-friendly, very useful and a great way to showcase your brand. Moreover, they can be a powerful marketing tool to keep your business in front of your customers.
- Make Your Message Stand Out
Your brand is unique. That said, your marketing pieces should be unique as well. You have to work hard to impress your customers and capture the interest of your audience. Your marketing pieces should reflect those qualities that make your business stand out.
Every time someone uses a coffee cup with your logo, they will be reminded of your commitment to the kind of artistry that’s presented in the design.
- Get An Influencer To Promote Your Reusable Coffee Cups
If you want more exposure for your brand, partnering with an influencer is a smart idea. Contact a famous influencer to endorse your coffee cups to their followers.
Most people trust the influencers and they tend to buy products because their favorite personalities recommended them. You can send them a PR package containing a custom coffee cup with the rest of the items.
- Feature Custom Coffee Cups In An Event
Another effective way to promote your brand is through product placement. If you’re hosting an event, display your coffee cups in your booth. Don’t forget to label them with your logo, website, contact details and anything else you deem important.
- Pass Out Promotional Coffee Cups
You can order a few promotional coffee cups and ask some local stores to pass them out to their customers for free. Everyone loves freebies and stores would be happy to give out free products to their customers.
- Run A Contest With Coffee Cups As The Prize
A contest is one of the proven ways to boost brand awareness. In addition, a contest enables you to engage your audience.
Hold a fun contest and give your audience a chance to win a custom coffee cup. Don’t forget to put your brand information on it and ask people to tag a friend to help you gain more exposure.
Go showcase your brand with reusable coffee cups. They are practical, relatively cheaper and are used by almost everyone every day. Most importantly, they provide maximum exposure for your brand.