If you were sitting at the recent NRL grand final between the Rosters and Canberra Raiders you would have heard a peculiar sound. No I am not talking about the half time entertainment, or non-entertainment depending on your view point. You did even hear the sound of one hand clapping. What you would have heard was the gradual chanting of “we want a personalised coffee mug, we want personalised coffee mugs”. Louder and louder it went until the crown broke out into a roar and the whole stadium erupted. It was a marvellous spectacle to watch and even more to listen to. A whole crowd asking for, no begging for a personalised coffee mug. It is not something that you would expect at a footy grand final. I am not saying everybody heard it. Indeed it was not even broadcast on television. But I heard it load and clear.
The same thing happened watching the recent UFC234. Watching a fight between two men with nothing at all against each other and there it was, this faint chant of fans also asking for their personalised coffee mugs. Why at the the UFC I hear you ask. I beats the hell out of me but seemingly it happened. I don’t know if it was just in my head but I heard it. The sound of a million fan screaming out for their very own personalised coffee mugs will never leave me. I don’t think anyone in that position would forget about such an incident. It is totally and utterly unforgettable. Just like the song by Nat King Cole says, “Your unforgettable…”. They did yell out for a free t-shirt, or a custom printed pen with the UFC logo. No, they yelled out for a coffee mug.
It might be hard to believe but coffee mugs are a sort after item. It is no surprise that people at the two above sporting evens would be so keen to get their hands on one. Sitting there watch a match of any sort can be quite taxing on the body and the mind. Especially if you have to watch preliminary games or fights, as would be the case with the NRL and UFC. So having a coffee handy really helps. The problem is who has the energy to walk to the bar for just a coffee. Not to mention that the coffee would probably be dodgy. It is infinitely easier to bring your own coffee which is where a personalised coffee mug comes into play.
Just imagine if the UFC or NRL had indeed given their spectators a branded mug to take in the game with them. They could have even partners with a coffee brand and do a cross promotion. It would have been great for the fans and great for brand recognition. Unfortunately they didn’t have someone like me on their marketing team to recommend such a brilliant idea.