In a world with sophisticated digital marketing strategies, old-school techniques like magazine ads and personalised promotional material seem to be going out of fashion. Many modern business owners assume that things like personalised coffee cups aren’t very useful and can be a bad investment. At Ezy Mugs, we believe such promotional items are still very functional and relevant. They can also be used in a variety of ways such as:
- As Gifts to Business Associates, Employees, and Customers – Personalised coffee cups are often used as easy to choose and purchase gifts. Almost everyone drinks coffee, tea, or similar beverages on a regular basis so coffee mugs can be very useful. You won’t have to struggle to find the right gift because the cups work well. You just need to find a reliable company to purchase the personalised cups from and we are just that. Our cups are of great quality and we use the latest in printing techniques to place your company name or logo on them.
- In Company Lounges-Experienced marketers will tell you that it’s essential to place your brand images everywhere you can, especially in your commercial property. You can place your personalised coffee cups in employee lounges, cafes, and other such areas where your customers, employees, and business associates with be exposed to them. This would help establish a solid brand presence in your business premises, which is always beneficial.
- Trade Shows and Conferences-During trade shows and conferences, you need your brand to be as visible and prominent as possible. With so much competition out there, it’s important to expose potential customers and investors to your brand and make sure it’s present everywhere in your stall. Personalised coffee cups can help ensure your company logo and name is easily visible to anyone who visits your stall during the trade show.
- Selling Them-You can actually sell personalised coffee cups to interested customers and business associates because people like to own items with brand logos on them. A good example of this is Starbucks as the company sells cups, mugs, espresso cups, and other such items with their brand logo or name prominently displayed on them. This doesn’t just improve visibility for your brand, but also encourages loyalty in customers.
As you can see, personalised coffee cups can be used in a variety of ways so they’re a worthwhile investment. If you want to stand apart from the competition, you should use such subtle but effective marketing strategies to spread brand recognition.
If you want to give our personalised coffee cups a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.