Good branding is one of the most important aspects of marketing a hotel, restaurant, or cafe business. You need to establish your own identity and stand out in the industry. The only way you can do that is if you have a recognisable brand that’s trusted and respected by guests and customers.
There are many direct and subtle ways to increase brand recognition. You can post ads in magazines or websites, design a great logo and branding theme, and engage customers on several internet platforms. While these strategies will help you gain recognition, you need to employ more subtle forms of brand promotion as well. At Ezy Mugs, we believe personalised coffee mugs and other such promotional products are very effective and here are some reasons why.
- Cohesive Identity –Your brand logo, colours, and concepts should be highly visible on your commercial premises. Everything from the decor of the cafe or restaurant to the cutlery you use should be connected to your brand. This would help you establish a cohesive identity. Personalised coffee mugs will display your logo and brand images prominently and impress your guests and customers with your distinct identity.
- Promotion- If you’re a newly established company, you need to work hard to get your brand image and name out there. The best way to do it is through exposure. There are many ways in which you can promote your brand using personalised coffee mugs and here are some of them:
- You can serve coffee, tea, and other such beverages in the personalised cups. The design would immediately catch your customer’s eye and help increase brand recognition.
- You can distribute the mugs amongst your business associates, employees, and even your customers if you don’t mind the expense. Every time they use the mug, people around them would notice the branding and that would increase recognition as well.
- You can sell the mugs in your store and encourage customer attachment to your brand, which can be very beneficial.
- Affordability and Durability –It can be a little intimidating to purchase bulk order personalised coffee mugs, especially for people who’re concerned with budget. Thankfully, our promotional and personalised are very affordable and we still don’t compromise on the quality of the products. The mugs can easily last for several years if the mugs don’t fall or chip. This ensures your customers are near constantly exposed to your brand image and name so if they have any emergency, they’ll immediately remember your logo and your services.
If you want to give our personalised coffee mugs a try, you can easily place an order with us at Ezy Mugs. We’re an Australian-owned and operated company that can deliver products to any corner of the country if you order a minimum of 36 pieces. Have any questions and comments? Feel free to contact us through our website or give us a call on 1300 753 675. We’ll be happy to help you in any way possible.